Our Strategy

Yes, it is less, a lot less in most cases than any other company out there! This is something we are very proud of and have worked exceptionally hard to make happen. There are a couple reasons for this but the main one is that we leverage technology and low overhead to keep our costs down with the print, production and even postage rate. Most direct mail marketing companies and even print shops are still doing things the old school way with tons of overhead and inefficient print presses and processes which cost more money and takes more time. We have created efficiencies through proprietary technology and software that simplifies the process, maximizes economies of scale on the print side, leverages postal loopholes to get the best postage rate possible thus saving you significant time and money!

We realize you have many options in choosing your direct mail partner and appreciate you visiting our website and giving us a chance to earn your business. Instead of writing a lengthy sales pitch here about our experience, program and how great we are like most companies do, we will just say give us call and see for yourself. 🙂 Here are a few things that do make us unique:

#1 Every “Free Consultation” will be done directly with Aaron Boone the company founder. He has more experience than 99.99% of the world and will personally get to know your business, needs, budget, and goals and then custom tailor a postcard campaign for you. Read more: “About Us”

#2 Our business model is different, we don’t subscribe to the large corporate cookie cutter mentality. Sure, many of us have worked for big companies previously with thousands of mailing clients but we are here because we love the culture and making a real difference in helping small businesses achieve big results not just plugging orders through. We know our clients by name, we know their results, we know their business and that helps us better market their business. It matters to us that you are 100% satisfied with our program and when you are successful, we are successful because we know you will come back for more!

6”x11” Jumbo Postcard is KING! Although there are many important variables like the design, target audience, day of the week, message, offers, who answers the phone etc., SIZE DOES MATTER. Assuming those listed variables are consistent, and we will help you with those details, the 6”x11” is by far the best return on your investment.

How do we know? Over the years our team members have been involved in the mailing and detailed tracking of over one hundred million postcards of all shapes and sizes for many different industries across the United States. Every postcard carried a unique tracking phone number and every incoming call to the business were recorded and then reviewed and scored for its outcome. Just like they say in sports, “stats don’t lie” and the 6×11 postcard outperforms every other shape and size across the board. That is why we recommend the 6”x11” postcard.

Do we do other sizes? Of course, and in some cities and situations we will recommend other sizes but 95% of the time the 6”x11” Jumbo Postcard is KING!

Yes, it is less, a lot less in most cases than any other company out there! This is something we are very proud of and have worked exceptionally hard to make happen. There are a couple reasons for this but the main one is that we leverage technology and low overhead to keep our costs down with the print, production and even postage rate. Most direct mail marketing companies and even print shops are still doing things the old school way with tons of overhead and inefficient print presses and processes which cost more money and takes more time. We have created efficiencies through proprietary technology and software that simplifies the process, maximizes economies of scale on the print side, and leverages provisions in the USPS postal code that allow for the best postage rate possible, thus saving you significant time and money!

The design is a critical element of your mailing success. If you can’t grab the eye of the consumer then your card is going to the trash. Our in-house graphic designers have created a plethora of postcard designs, but different than others graphic designers, we have the knowledge of knowing the results through our tracking thus able to refine the process and maximize results. Most direct mail companies don’t track your mailings results, they are just order takers. As such, they don’t know what messages, offers, images drove the best results. We include a custom graphic design on every mailing at no extra cost!

One of the quickest ways to diminish your return or devalue your business is to stuff your message into an envelope with 5-50 other businesses. We all receive the envelope or magazine in the mail each month that is jammed packed with “coupon mail” from different businesses. Yes it is cheaper, but the truth is that you are doing your business a disservice. #1, You devalue your business and service because it becomes about the DEAL and not value or best service/product. #2 potential customers typically just choose businesses with the biggest discount because that is the only thing to compare in that environment and that means less profit for you.

Every MVP Mailhouse direct mail product is a stand-alone piece which means it’s mailed by itself and not attached to anything or stuffed in a magazine or envelope. This makes sure your postcard message gets the maximum amount of exposure because your message is not hidden inside of a magazine, newspaper, envelope, etc. By standing alone you now are unique and just competing against yourself or just their current provider not 3-10 other businesses with a similar ad in the same envelope/magazine.
Stand-alone direct mail will always outperform shared mail!

We are the direct mail experts, we don’t expect you to be! We do all the heavy lifting from start to finish. We take the time to learn about your business and we play to your strengths and develop the strategy, the target area, messaging, design, print, timing, production, postage and shipping.
Your involvement is minimal and really only necessary initially to better understand your business and later as you approve your artwork and mailing areas. Our program allows you to do what you do best and focus on your business while we do what we do best and handle your direct mail marketing!

Let's start growing your business!